When I retired from clinical practice, I was ready to leave the constant conflict with patients about whether or not they should value their oral health (they didn't) and the human-resource-people-management that owning a private health care business demands. It wasn’t what I signed up for.
I moved into a role that requires multi-million dollar negotiations and realized negotiation with banks and dentists wasn’t that different than it was with patients. I realized that when it comes to treatment planning, we often have it all wrong.
Like you, I invest in the ability to operate and serve my clients at the highest calibre. That investment has involved education and in person training with some of the most brilliant minds in negotiation in the world including former FBI hostage negotiator, Chris Voss (author of Never Split The Difference) and Behaviour Economist Don Barden (author of The Perfect Plan).
From valuing and negotiating the sale of hundreds of millions of dollars in practices over the last 6 years in Canada, I can attest that the principles of selling a practice and creating patient acceptance are the same. Without aptitude in specific communication strategies, your practice will simply not be what it could be.
Patients call your practice because they think you can help them with something. You don’t convince them to call. Yet they don’t all stay or follow through despite you holding up your end of the bargain.
What if you could change that?